Challenge
Thomas Scientific, a B2B ecommerce company, was increasing advertising spend, but lacked visibility into how that spend converted into real customers. Given their complex sales cycle and reliance on both new and returning buyers, the CMO needed a way to tie marketing efforts to actual business outcomes.
Solution
Stacked Analytics delivered a comprehensive analytics overhaul:
- Implemented a clean, robust GA4 setup for reliable site data
- Built a centralized data warehouse in Google BigQuery
- Integrated web, ad, and CRM data using DBT
- Developed executive-ready reporting dashboards in Power BI
This full-stack solution gave Thomas Scientific unified, accurate reporting that connected ad spend to both customer acquisition and retention.
Results
✅ End-to-end attribution across marketing and sales
✅ Executive dashboards aligned with revenue outcomes
✅ Increased marketing visibility in a sales-led culture
✅ Empowered the CMO to secure ongoing board support