Challenge
Stonewall Kitchen, a leading ecommerce brand, was struggling with unreliable GA4 data. Their existing implementation raised concerns about data accuracy, and key behavioral insights were missing — limiting their ability to evaluate website performance and drive digital decision-making.
Solution
Stacked Analytics conducted a full audit of their GA4 setup, identifying both technical flaws and strategic gaps. We delivered a prioritized action plan to:
- Fix data collection issues
- Extend GA4 functionality to align with business objectives
- Deploy a consent management platform
- Re-implement tagging with privacy compliance baked in
Results
✅ Improved data quality and reporting trust
✅ Greater visibility into on-site user behavior
✅ Alignment with evolving privacy regulations
✅ Internal teams re-engaged with the analytics tools