The Challenge
Honeylove, a leading DTC apparel brand, operates a cutting-edge “headless” storefront using Shopify’s Hydrogen (React/Remix) and Oxygen. While powerful, this stack creates specific challenges for analytics.
- Pixel Sandboxing: Shopify’s security measures regarding sandboxed pixels threatened to break their historical GTM patterns, particularly for reliable checkout tracking.
- Ecosystem Tension: There was a conflict between Shopify’s native analytics paths and Honeylove’s need for the flexibility provided by GTM.
- Privacy Orchestration: Aligning Shopify’s Customer Privacy API with Google Consent Mode v2 was a non-trivial engineering hurdle.
Our Solution
Stacked Analytics served as an embedded partner to engineer a robust architecture that balances privacy, flexibility, and data accuracy.
- Custom Web Pixel Deployment: We deployed GTM via a Custom Web Pixel to function securely inside the Shopify sandbox, restoring critical checkout attribution.
- Privacy Integration: Use co-implemented Google Consent Mode v2 tightly with Shopify’s Customer Privacy API to solve timing quirks and race conditions.
- Unified Event Stream: The solution now powers reliable signals for Google Ads, GA4, Meta, TikTok, Pinterest, and Klaviyo from a single source of truth.
Key Results
- Restored Attribution: GTM now operates reliably within the sandbox, closing data gaps.
- Reduced Data Loss: Implementation of consent-aware event queuing minimized the risk of data loss during consent updates.
- Faster Velocity: The engineering team now utilizes documented schemas and repeatable patterns, increasing their shipping speed and safety.
Tech Stack
- Storefront: Hydrogen (React/Remix) + Oxygen
- Tagging: GTM (Shopify Custom Web Pixel)
- Privacy: Google Consent Mode v2 + Shopify Customer Privacy API